Linking

Why Should I Reciprocal Link?

‘Linking’ is a form of ‘networking’. It spreads the word about your service/business and website.

Building ‘inbound links’ through reciprocal link exchanges is a simple, yet powerful website promotional tool. When done correctly, increasing your linkage will:

improve site visibility / ranking on the internet and in search engines, by raising your link popularity.
increase traffic to your website from those websites that have appropriately placed your link^#.
when linked appropriately, the link provides added resources for visitors to your website.
save on advertising cost.

We offer the opportunity for Indigenous art and related sites, the option to have a ‘reciprocal link’ on the Deadly Artists website.*

In addition, if approved, your reciprocal link will be placed in the appropriate section of our site. Unlike most other reciprocal linking programs, we do not place your link in a section with thousands of other links. Your link is placed where we consider it most appropriate. So if you are a gallery promoting Australia's indigenous artist, your listing will appear in the gallery section.

For indigenous artists, you get your own page(s) from which we will promote you, and your appropriate supporters.

To apply for a ‘reciprocal link’ or a ‘free listing’ read our ‘reciprocal link guidelines’.

Linking Information

Please use the following to provide a link to us. You can also provide a link to any of the specific artist profile within this site.

Deadly Artists ~ www.deadlyartists.com
A website dedicated to Australia’s Aboriginal Indigenous Artists. Deadly Artists will be an ongoing project to provide a resource from which individuals, galleries and artists can source or submit information about Indigenous Aboriginal Australian artists.

E: admin

deadlyartonline.com

# The Don’ts of Linking
	Avoid ‘Link Farms’ These are websites where most of the pages contain more than 100 or more links per page. These website usually contain very little content of their own, becoming more of a link repositories. In most cases, exchanging links with such a website can cause some search engines to penalise your own website for participating in what is termed as ‘link spamming’. There are also a number of other sites that place all their links into a single group, often spilling into many pages. There can be little value of having your link within such a site, unless you are listed within the first few lines. Most visitors to a website do not waste their time trawling through pages of links in the vain hope of finding what they want.
	Avoid Non Relevant Directories There is very little value in listing your website in a directory style website that is not related to your core business. If you are providing holiday accommodation or tours, then it makes sense to be listed in a directory whose main business is travel. Of even better value is a ‘specialist directory’ for your country, so if your business is Travel in Australia, then directories whose main business is Australian Travel, makes more sense.
	Avoid Three Way Links We often get requests for a ‘three-way link’. These are attempts by SEOs and webmasters who promote or own multiple sites to build up these sites by offering link exchanges from other sites they manage. The process involves that they offer one or more links from a number of sites in their portfolio, if you link to their main site that they are trying to build up. In its simplest form, this is an attempt to manipulate search results. Although there may be legitimate reasons to do three way links, the vast majority that we have encountered are not worth doing, and may seriously be detrimental to your own website ranking. In addition, the promised link may appear to lull you into a false sense of security, then disappear in 30 days, providing them with a one-way link. Often these other sites have nothing to do with the core business or topic of your website, and having their link on your website provides no benefit for visitors to your site — so why would you do it, especially if down the track it may prove detrimental to your own ranking.
	Evaluate the Website Always check out the website you are going to provide a reciprocal link with. If they have a linking page that has many links, unrelated business topics, and a mishmash presentation, then having your link on that page is not such a great idea, especially if you are providing them with a ‘good linking placement’ on your website.

Please ensure you read the following footnote for additional important information.

Footnote

*	Deadly Artists and AusEmade reserve the right to re-word or decline all reciprocal links requests.
1	We need to confirm the link to Deadly Artists and/or Deadly Art Online, before approving or providing the link to you.
2	Search engines index websites by following links, usually starting from the domain root or home page. If the search engines cannot get to information by following the relevant links starting from your home page, then the content and links on that page cannot be indexed, and you lose any benefits of providing such links.
3	You must be a legitimate, relevant and related business. Australian-based businesses dealing in Indigenous art and culture are looked on favourably for a listing. Overseas sites dealing or related to Australian Indigenous art and culture will also be considered.
4	If your site is ineligible for a listing, do not expect a reply. If your request is eligible under our guidelines and you have not heard back from us within 2 months (that is the current delay due to the number of request), send us another request. Your email may may not have reached us. Priority is given to request relating to Australian Indigenous Aboriginal artist. A lot of incoming emails to us are marked as spam or junk email. If you think your request for a listing has been marked as such, just send us a courtesy email asking if we have received it. As emails are vetted by humans and not computers, if you have applied for a link using false information or junk information, do not expect a reply.